When browsing in Google Chrome’s incognito mode, your data is still unencrypted. And while it’s true that your incognito browser doesn’t keep track of your searches, browsing history, or cookies, the truth is a little more complicated than appearances otherwise suggest. Given the feature’s name and description, users assume that their browsing history will remain private and their activity logs untraceable. When you’re surfing the web but want to keep your browsing history private, Chrome’s Incognito seems like a great tool.